Bookmarks are great custom gifts. They can be a smart way to sneak in your brand into your target audience. Whether you want to send them bookmarks to your existing or possible customers, they can double up as postcards for your greetings or message. With bookmarks, you can get creative to set a mood or inspire your recipients. If you want to promote reading clubs or schools, consider embracing a fun way to customise the bookmarks. Even if you choose to give out silver bookmarks, customisation is always possible. Plus the tassels can be a great way to add your style on.
When personalising bookmarks for your business, here are some tips worth considering:
Ensure the Bookmark Has a Compelling Design
To make sure your bookmarks grab maximum attention, ensure they have an inspiring and attractive design. People will easily notice their uniqueness in their style and design. Also, ensure the bookmarks contain information about your business.
Use Quality Materials
The majority of users would want to keep your bookmarks for a long time. Thus, you must consider printing the bookmarks on high-quality printing materials. Also, you should also choose a durable material for making the bookmark itself. These days, you can order bookmarks made of metals like silver and gold, in addition to wood, plastic, and paper. Keep in mind that the quality of your bookmarks will make the impression on your recipients.
Use a Clear Call to Action
Your bookmarks must contain text that tells customers to take a certain action. The message must remind them to contact your sales personnel after they get your bookmark. Ensure the instructions are clean can easily be followed.
Include Business Information
Your bookmarks can only be effective as promotional tools if people contact you. Once they make an impact on your recipients, the latter will try to reach out to you for your products, offers, and other concerns. That is why your bookmarks must contain your business information including phone numbers, email addresses, website URLs, social media pages, and others. If you have to include the URL of your site, try to shorten it so it can be easier to remember.
Bookmarks are used by people of all ages and even those who don’t usually read books will be happy to accept some from you. Your recipients will consider your bookmarks as more of a gift than a promotional item. Giving customised bookmarks associate your business as being customer-centric and professional.